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Professional Bachelor’s Degree in Digital Business

Accelerate your expertise to build modern, digital businesses

Do you wish to be a key driver and an expert in building modern, digital businesses? Or embark on entrepreneurship?

Modern, digital businesses differ significantly from traditional businesses — from the business models to their sales & marketing strategies, and the utilisation of digital technology to create value for customers or optimise operations. With major digital transformation happening across all industries, businesses have to adapt to survive. Now more than ever, companies urgently need talents competent in Digital Business to plan, implement, and support their digital transformation. We can empower you to be one of them.

This Bachelor’s Degree equips you with comprehensive knowledge into all-things-Digital- Business, empowers you with technical skills, and provides you with real industry insights to successfully lead digital transformation and business operations. With the unique 1+3 degree, you will also gain 3 years of work experience where you can put your learnings into real practise in a digital business.

Duration: 4-years
Intakes: March 2021, July 2021, Oct 2021

Application closes on 14th Feb 2021


Award:
UTMSPACE,
Professional certifications (optional)

* this Degree program is not yet MQA accredited.

Learning outcomes

By the end of the program, you will be able to:

  • Apply industry-relevant digital knowledge and implement technical digital competencies to manage and/or lead operations of digital businesses and organisations.
  • Demonstrate adaptability, including the ability to flexibly transfer digital knowledge and skills to meet the needs of different digital organisations.
  • Exhibit soft skills — including communication and interpersonal skills — to work effectively as a leader and team player.

Possess comprehensive business knowledge, and highly competent in technical and soft skills to explore entrepreneurship.

Key subject knowledge areas:

  • Digital business models & sales
  • Business fundamentals (analytics, finance, accounting)
  • Digital sales & marketing
  • Digital commerce
  • Agile management and entrepreneurship
  • Digital communication
  • Digital transformation

What you will learn

SEM I Digital Business Venture
Solution Marketing & Sales
Digital Sales & Business Development
Integrated Sales & Marketing Practices
Digital Commerce Foundation
SEM II Website Development
Digital Marketing Fundamentals
Content Marketing
Social Media Marketing
Digital Commerce Project
Integrated Marketing & Analytics
SEM III Search Engine Marketing & Optimization
Digital Sales & Marketing Project
SEM I Apprenticeship Y2S1
Digital Communication Skills
Teamwork & Collaboration
SEM II Apprenticeship Y2S2
Agile Management
SEM III Apprenticeship Y2S3
Agile Management Project
SEM I Apprenticeship Y3S1
Digital Entrepreneurship
Creativity & Innovation
SEM II Apprenticeship Y3S2
Financial Management
SEM III Apprenticeship Y3S3
Digital Business Project
 
SEM I Apprenticeship Y4S1
Business Accounting
Information Security
SEM II Apprenticeship Y4S2
Business Analytics
SEM III Apprenticeship Y4S3
Digital Transformation Project

What's next?

Upon completion of this Bachelor’s degree, you will be equipped to productively add value to companies through the key functions of digital transformation, business operations/development/management, digital strategy, digital sales & marketing. You may even build a business of your own! For a list of upcoming and in-demand jobs in the speciality of Digital Business, refer to the e-brochure:

Next steps

Take your first step towards becoming a digital talent!

Frequently Asked Questions

Academics

  • Our Degree program is a 4-year programme consisting of 1-year intensive class-learning and 3-years paid work-based learning. You will gain comprehensive knowledge and skills in the 1st year. In year 2-4, you will hone your digital expertise & soft-skills through work experience and gain deep digital industry insights.

Yes, there will be a direct course pathway into Professional Digital Master’s Programs which will begin in late 2021 or early 2022. Alternatively, you have the option of over a hundred international universities, such as in the UK or Australia.

You will be able to pursue a higher level of Master’s in Software Engineering, or Digital Business. You may refer to the Course Pathway here.

You may refer to the Key Academic Dates here.

Apprenticeship

Yes. The apprenticeship is a core component of our competency-based program as we believe that the best way to master digital competencies is to get exposure through real work experience.

In the second, third, and fourth year, students will be attached to one of our corporate partners and work as a full-time employee, while taking part-time lessons.

Yes. The apprenticeship will be a paid employment. At the same time, we will be providing a guaranteed income of RM22,400 by the end of your degree. This means that should any students’ income in the three years fall under RM22,400, DWV will provide an income subsidy (top-up).

DWA provides a guaranteed apprenticeship placement for all students. At the end of first year, students can start applying to our internal network of industry partners and go through interview selection to be placed.

Yes. Students will undertake around 8 hours of lessons every week, usually arranged on one weekday evening and a half day on Saturday.

70% of the grades will be accounted by their completion of apprenticeship; whereas the remaining 30% is assessed through the Apprenticeship Review where students prepare Apprenticeship Report and Presentation to evaluate their learning

Financials

The fees will be RM59,900 for domestic students and USD19,900 for international students. The fees payable will be 40% for the first year and 20% for subsequent years.

Awards

Our Degree programs are awarded and accredited by UTMSpace. Upon graduation, you will receive a Professional certificate from UTMSPACE as well as optional industry-certifications that you are eligible to sit for.

The courses within your chosen program will equip you to be ready to sit examinations to obtain industry certifications such as from Microsoft, Cisco, SAP, ITIL, and PMI-ACP.

Our program is structured as a professional, industry certification-ready program that is fully accredited by UTMSPACE, the private arm of UTM. Currently we are not MQA accredited. For more details on the recognition of the Professional Programs, you may contact our Learning Advisor.

For general FAQs regarding academic arrangements, campus life, financials, and application, you may view it here.