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Professional Certificate in
Business Analytics

Accelerate expertise in applying data analysis for business decisions

Course Overview

In any organisation, data is generated every day — from customer behaviour to operations… from financial decisions to sales & marketing. The challenge is: how do you make use of it?

Duration: 13 weeks

Intake: November 2021

Mode: Online, Part-time

Award: UTMSPACE/UTM

Why do you need Business Analytics?

Utilising data to make decisions is no longer a style or preference – it is essential to thrive in the digital economy. Business analytics helps you to unleash the full potential of data by better understanding customer behaviour, allowing you to rapidly respond to the market and formulate data-driven strategies for massive breakthroughs!

Who Will Benefit?

Who Will Benefit?

Working Professionals

Fresh
Graduates

Entrepreneurs

Individuals Looking to Pivot Careers

Working Professionals

Fresh Graduates

Entrepreneurs

Individuals Looking to
Pivot Careers

What Will You Learn?

Business analytics is not just about analysing data. It is also about visualising data in intuitive graphics, pairing it with storytelling to inform decision making for the growth of an organisation — from sales/marketing to operations and finance. You will also learn when to insert human judgements and when to be aware of decision biases. Your learning will be facilitated with the use of Microsoft Power Business Intelligence (Power BI) to springboard your business analytical abilities.
  • After completing this program, trainees will be able to:
  • Review the Business Analytics Application for data-driven decision based on the standard approaches.
  • Apply Business Graphics solution through applications of information visualisation concept and theory.
  • Learn the required technical skills to earn the Microsoft Power BI Certification DA-100 (Analysing Data with Microsoft Power BI).
  • Produce the Business Insights Dashboard and Report using Power BI for business performance analysis based on case study.

Topics

Business Analytics Application

1. Introduction of Business Analytics and Its Application
2. Basic Statistic and Experimentation
3. Data-Driven Decision
4. Cross-industry Standard Process of Data Mining (CRISP-DM)

Business Graphics

1. Principle of Visualisation and Pipeline
2. Data representation and Mapping
3. Visualisation library implementation (Matplotlib)

Microsoft Power BI DA-100 Certification

1. Get Started with Microsoft Data Analytics
2. Prepare Data in Power BI
3. Clean, Transform and Load Data in Power BI
4. Design and Data Model in Power BI
5. Create Measures using DAX in Power BI
6. Optimize Model Performance
7. Create Reports, Dashboards, and Paginated Reports in Power BI
8. Perform Advanced Analytics
9. Create and Manage Workspaces
10. Manage Datasets in Power BI

Business Analytics Insight

1. Concept of the Business Insights Storytelling
2. Predictive Analytics
3. Basic Concept of Prescriptive Analytics

Next Steps?

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Faralynne
Aiman2

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