Professional Certificate in Business Analytics

Professional Certificate in
Business Analytics

Accelerate expertise in applying data analysis for business decisions

Course Overview

In any organisation, data is generated every day — from customer behaviour to operations… from financial decisions to sales & marketing. The challenge is: how do you make use of it?

Duration: 8 weeks

Intake: June 2022

Mode: Online, Part-time

Award: UTMSPACE/UTM

Why do you need Business Analytics?

Utilising data to make decisions is no longer a style or preference – it is essential to thrive in the digital economy. Business analytics helps you to unleash the full potential of data by better understanding customer behaviour, allowing you to rapidly respond to the market and formulate data-driven strategies for massive breakthroughs!

Who Will Benefit?

Working Professionals

Fresh
Graduates

Entrepreneurs

Individuals Looking to Pivot Careers

Working Professionals

Fresh Graduates

Entrepreneurs

Individuals Looking to
Pivot Careers

What Will You Learn?

Business analytics is not just about analysing data. It is also about visualising data in intuitive graphics, pairing it with storytelling to inform decision making for the growth of an organisation — from sales/marketing to operations and finance. You will also learn when to insert human judgements and when to be aware of decision biases. Your learning will be facilitated with the use of Microsoft Power Business Intelligence (Power BI) to springboard your business analytical abilities.

After completing this program, trainees will be able to :

> Understand big data and business analytics in the organization.

> Apply concepts of business analytics using Power BI.

> Create business storytelling to present the insight of business activities in an organization.

> Apply concepts and tools in business analytics to examine digital sales and marketing in an organization.

Business Analytics Application

Introduction of Business Analytics and Its Application
Principle of Visualisation and Business Graphics

Business Graphics

Data-Driven Decision Bg Decision Bias
Data representation and Mapping
Get Started with Microsoft Data Analytics

Microsoft Power BI DA-100 Certification

Prepare Data in Power BI
Clean, Transform and Load Data in Power BI
Design and Data Model in Power BI
Create Measures using DAX in Power BI
Manage Datasets in Power BI

Business Analytics Insight

Perform Advanced Analytics
Concept of the Business Insights Storytelling
Create Reports
Create Dashboards
Predictive Analytics
Basic Concept of Prescriptive Analytics

Competency-Based Education

Trainees will be immediately productive in contributing to the company's business outcomes through the applied learning model where employees can co-design work-integrated projects with the course organiser, based on the company's real-time needs

From the Industry, For the Industry

In designing the programs, we bridge industry needs & advancements with education . Trainees will be equipped with forefront knowledge, skills and competencies.

Work-Integrated Projects

Employers/trainees can co-design work-integrated projects with the course organiser, based on the company's real-time needs; therefore, trainees can immediately bring value to the company.

World-class Lecturers/Mentors

Learn from world-class lecturers and mentors from Universiti Teknologi Malaysia (UTM) and the industry, connecting academic knowledge with rich industry-based expertise.

Professional Certificate

Upon completion, trainees will be conferred a professional certificate awarded/certified by UTMSPACE/UTM. To view the sample certificate, click here