Professional Certificate in Digital Marketing

Professional Certificate in
Digital Marketing

Accelerate expertise in modern marketing methods

Course Overview

Digital Marketing – the buzzword of the Digital Era. With the range of digital tools and technology platforms available, you can reach anyone who is connected to the internet. Learn how you can harness the power of digital marketing!

Duration: 8 weeks

Intake: July 2022

Mode: Online, Part-time

Award: UTMSPACE/UTM

Why do you need Digital Marketing?

No matter how great a product/service is, the truth is: it won’t sell itself. With digital marketing, you can make it known to anyone in the world, as long as they are connected to the internet! Combining technical skills and strategic thinking, digital marketers can maximise impact by bringing the product/service to the people who can benefit from it, while meeting the organisations’ business goals.

Who Will Benefit?

Working Professionals

Fresh
Graduates

Entrepreneurs

Individuals Looking to Pivot Careers

Working Professionals

Fresh Graduates

Entrepreneurs

Individuals Looking to
Pivot Careers

What Will You Learn?

In this course, trainees will learn to effectively use various digital marketing channels, tools, and techniques — including Facebook, Instagram, Google, WhatsApp and more. Importantly, this starts with learning how to identify and present the unique selling points of a product/service, as well as deriving the market segments and positioning. This is followed by developing technical competencies in running digital marketing campaigns, leading content marketing, building simple websitebs with search engine optimisation (SEO) using WordPress and Weebly, and carrying out marketing analytics.

After completing this program, trainees will be able to :

> Apply various digital marketing channels, tools, and techniques to meet business objectives.

> Develop effective copywriting and basic visual designs for marketing campaigns.

> Construct content strategies for effective deployment through various content marketing channels.

> Build a website with search engine optimisation and optimise marketing campaigns with basic analytics.

Digital Marketing

Fundamental Concept of Digital Marketing
Facebook for Business (Level 1)
Copywriting
Instagram for Business
Facebook for Business (Level 2)
WhatsApp for Business
Marketplace

Content Marketing

Inbound Marketing
Content Marketing
Fundamental of Email Marketing
Database Management

Marketing Analytics & SEO

Website
Fundamental of Website Development
Website Development (Practical)
Linking Website to social media (Facebook)
Understanding Search Engine Optimisation (SEO)
Basic Google Ads (Prerequisite: Own a website)
Google Analytics for Digital Marketing Optimization

Competency-Based Education

Trainees will be immediately productive in contributing to the company's business outcomes through the applied learning model where employees can co-design work-integrated projects with the course organiser, based on the company's real-time needs

From the Industry, For the Industry

In designing the programs, we bridge industry needs & advancements with education . Trainees will be equipped with forefront knowledge, skills and competencies.

Work-Integrated Projects

Employers/trainees can co-design work-integrated projects with the course organiser, based on the company's real-time needs; therefore, trainees can immediately bring value to the company.

World-class Lecturers/Mentors

Learn from world-class lecturers and mentors from Universiti Teknologi Malaysia (UTM) and the industry, connecting academic knowledge with rich industry-based expertise.

Professional Certificate

Upon completion, trainees will be conferred a professional certificate awarded/certified by UTMSPACE/UTM. To view the sample certificate, click here