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Professional Certificate in
Digital Marketing

Accelerate expertise in modern marketing methods

Course Overview

Digital Marketing – the buzzword of the Digital Era. With the range of digital tools and technology platforms available, you can reach anyone who is connected to the internet. Learn how you can harness the power of digital marketing!

Duration: 13 weeks

Intake: November 2021

Mode: Online, Part-time

Award: UTMSPACE/UTM

Why do you need Digital Marketing?

No matter how great a product/service is, the truth is: it won’t sell itself. With digital marketing, you can make it known to anyone in the world, as long as they are connected to the internet! Combining technical skills and strategic thinking, digital marketers can maximise impact by bringing the product/service to the people who can benefit from it, while meeting the organisations’ business goals.

Who Will Benefit?

Who Will Benefit?

Working Professionals

Fresh
Graduates

Entrepreneurs

Individuals Looking to Pivot Careers

Working Professionals

Fresh Graduates

Entrepreneurs

Individuals Looking to
Pivot Careers

What Will You Learn?

In this course, trainees will learn to effectively use various digital marketing channels, tools, and techniques — including Facebook, Instagram, Google, WhatsApp and more. Importantly, this starts with learning how to identify and present the unique selling points of a product/service, as well as deriving the market segments and positioning. This is followed by developing technical competencies in running digital marketing campaigns, leading content marketing, building simple websitebs with search engine optimisation (SEO) using WordPress and Weebly, and carrying out marketing analytics.
  • After completing this program, trainees will be able to:
  • Apply various digital marketing channels, tools, and techniques to meet business objectives.
  • Develop effective copywriting and basic visual designs for marketing campaigns.
  • Construct content strategies for effective deployment through various content marketing channels.
  • Build a website with search engine optimisation and optimise marketing campaigns with basic analytics.

Topics

Digital Marketing

1. Fundamental Concept of Digital Marketing
2. Facebook for Business (Level 1)
3. Copywriting
4. Instagram for Business
5. Facebook for Business (Level 2)
6. WhatsApp for Business
7. Marketplace

Content Marketing

1. Inbound Marketing
2. Content Marketing
3. Fundamental of Email Marketing
4. Database Management

Marketing Analytics & SEO

1. Website
2. Fundamental of Website Development
3. Website Development (Practical)
4. Linking Website to social media (Facebook)
5. Understanding Search Engine Optimization (SEO)
6. Basic Google Ads (Prerequisite: Own a website)
7. Google Analytics for Digital Marketing Optimization

Next Steps?

Sign Up Now

Take you first step towards becoming a digital talent

Speak to our Program Manager

Find out more of our Customised Training Progams

Sign Up Now

Take you first step towards becoming a digital talent

Contact Our Training Consultants

Find out more of our Customised Training Progams

Faralynne
Aiman2

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