Accelerate expertise in modern marketing methods
Duration: 8 weeks
Intake: July 2022
Mode: Online, Part-time
After completing this program, trainees will be able to :
> Apply various digital marketing channels, tools, and techniques to meet business objectives.
> Develop effective copywriting and basic visual designs for marketing campaigns.
> Construct content strategies for effective deployment through various content marketing channels.
> Build a website with search engine optimisation and optimise marketing campaigns with basic analytics.
Trainees will be immediately productive in contributing to the company's business outcomes through the applied learning model where employees can co-design work-integrated projects with the course organiser, based on the company's real-time needs
In designing the programs, we bridge industry needs & advancements with education . Trainees will be equipped with forefront knowledge, skills and competencies.
Employers/trainees can co-design work-integrated projects with the course organiser, based on the company's real-time needs; therefore, trainees can immediately bring value to the company.
Learn from world-class lecturers and mentors from Universiti Teknologi Malaysia (UTM) and the industry, connecting academic knowledge with rich industry-based expertise.
Upon completion, trainees will be conferred a professional certificate awarded/certified by UTMSPACE/UTM. To view the sample certificate, click here
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